Energy Drink Market Share 2025. The african energy drinks market is projected to grow at 10.06% cagr and hit. With 90 and 87 percent, red bull and gatorade have the highest brand recognition in the u.s.
Taste and flavor drive energy drink purchases for over half of consumers, with fruit flavors displaying 82% of launches in the past year. This year’s state of the industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.